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Beretta Holding has acquired nearly 10% of Sturm, Ruger & Co. to strengthen its position in the U.S. firearms market. The company, founded in 1526, aims to balance military and civilian sales. Beretta's stake acquisition began in September 2023, with Ruger implementing a shareholder rights plan in October to limit Beretta's share accumulation.

CEO Pietro Gussalli Beretta expressed interest in collaboration rather than a takeover. In 2024, Beretta Holding reported revenues of nearly $2 billion, with a significant portion attributed to defense. Beretta operates four factories in the U.S. and is expanding through strategic acquisitions.