Beretta Acquires Stake in Sturm, Ruger & Co. to Expand U.S. Market Presence
Beretta Holding has acquired a nearly 10% stake in Sturm, Ruger & Co. as part of a strategy to enhance its business in the U.S. The Italian firearms manufacturer aims to leverage the growing military spending in Europe while diversifying its offerings in hunting and sport. With a history dating back to 1526, Beretta seeks collaboration rather than a takeover, emphasizing the importance of the U.S. market, which saw over 13.5 million firearms produced or imported in 2023.
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Beretta Holding has acquired nearly 10% of Sturm, Ruger & Co. to strengthen its position in the U.S. firearms market. The company, founded in 1526, aims to balance military and civilian sales. Beretta's stake acquisition began in September 2023, with Ruger implementing a shareholder rights plan in October to limit Beretta's share accumulation.
CEO Pietro Gussalli Beretta expressed interest in collaboration rather than a takeover. In 2024, Beretta Holding reported revenues of nearly $2 billion, with a significant portion attributed to defense. Beretta operates four factories in the U.S. and is expanding through strategic acquisitions.
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