California Energy Commission Chair Highlights Fossil Fuel Industry's $4 Billion Messaging Against Renewables
David Hochschild, chair of the California Energy Commission, reports that the fossil fuel industry spends over $4 billion annually on communications to promote its technologies and undermine renewables, which spend only $150 million. He emphasizes the rapid growth of solar and battery storage, noting significant advancements in Australia. Hochschild advocates for the renewables sector to counteract the negative messaging and highlights the potential for fast, affordable energy transition amid rising fossil fuel prices.
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David Hochschild, chair of the California Energy Commission, states that the fossil fuel industry spends over $4 billion each year on communications to promote its technologies while demonizing renewables, which together spend only $150 million. He emphasizes the rapid growth of the solar sector, with global investments exceeding half a trillion dollars annually.
Hochschild notes significant advancements in battery storage, particularly in Australia, and urges the renewables industry to effectively communicate its benefits. He also mentions the AusTestBed pilot program aimed at supporting clean technology startups in attracting investment.
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