Chevron Singapore Renews Partnership with Ayden Sng as Caltex Brand Ambassador for Third Consecutive Year

Chevron Singapore has announced the renewal of its collaboration with Ayden Sng as the Caltex brand ambassador, celebrating a partnership that has flourished over three years. To commemorate this milestone, Sng will host a pop-up event, "Ayden's Pit Stop," at Caltex Holland on September 20, where he will create and serve a special drink while offering signed merchandise to the first 100 customers who spend a minimum of $20. Notably, all proceeds from this event will benefit the Community Chest’s SG60 Fund, underscoring Caltex's commitment to community engagement.

Leong Jee Wong, General Manager of Fuel Sales for Malaysia and Singapore, expressed enthusiasm about continuing the partnership with Sng—an individual who epitomizes the spirited essence of Caltex. Over the past two years, Sng has effectively connected the brand with a younger demographic of motorists, reflecting the company’s dedication to supporting their customers on their journeys.

As a motorist, Sng has firsthand experience with Caltex’s offerings, including the cleaning power of Techron and the convenience of the CaltexGo app, both of which he advocates passionately. "I am incredibly grateful to be part of the Caltex family for a third year," Sng remarked. His personal history with the brand adds authenticity to his endorsement, which aligns with his values of quality and community impact.

In the past year, Sng has played a pivotal role in several key initiatives for Caltex. He was instrumental in launching the refreshed CaltexGo app, showcasing its enhanced features in a television commercial.

Additionally, the "Ayden and Friends" campaign, which Sng spearheaded, contributed significantly to Chevron Singapore's recognition as a "Company of Good" by the National Volunteer and Philanthropy Centre. During December 2024, every dollar spent on fuel through the CaltexGo app was matched by Chevron, resulting in over $12,000 donated to AWWA.

Sng has also supported the SG60 Picnic Box and Chair Campaign, celebrating Singapore’s 60th anniversary by helping raise funds for the Community Chest. For each picnic box or chair sold, Chevron donated $2, resulting in a total of $15,612 raised for the SG60 Fund.

Caltex service stations facilitate mobile payments through the CaltexGo app, and customers can purchase a variety of products including Caltex with Techron petrol and Havoline motor oil. The partnership between Caltex and Sng not only highlights innovative marketing strategies but also reinforces a shared commitment to community welfare, making a meaningful impact in Singapore.