Dow and Lovere Advance Circular Economy with Track and Trace Technology
Dow's Track and Trace Platform enhances the recycling process by ensuring transparency and traceability of post-consumer materials, crucial for compliance with tightening regulations in Asia. This initiative not only supports sustainability efforts but also fosters consumer trust in recycled products.
Dow Packaging and Specialty Plastics has developed the Track and Trace Platform to enhance transparency and traceability in recycling processes. This system allows for continuous tracking of post-consumer recycled (PCR) materials, ensuring that brands can verify the amount of plastic recycled and helping consumers understand the impact of their recycling efforts.
AI-curated by TheiaAs regulations on recycled content become stricter in Asia, this digital traceability is vital for compliance and reducing audit costs. The initiative is expected to increase consumer engagement and participation in recycling, while also ensuring higher quality and safety of recycled materials. Dow plans to expand this platform to more markets, reinforcing a transparent circular economy.
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