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Enviroserve has appointed Mahmood Rasheed as its Chief Executive Officer. Rasheed, with 30 years of experience at Imdaad, will lead the company in enhancing its e-waste recycling and resource recovery solutions.

His focus will be on operational excellence, innovation, and collaboration with shareholders Tadweer Group and Dubal Holding to align growth strategies with national sustainability goals and global ESG standards. Rasheed aims to implement advanced automated processes for improved traceability, transparency, and compliance in operations, enhancing real-time tracking and audit readiness. This initiative seeks to position Enviroserve as a leader in the circular economy.