Former Pininfarina Site in Turin Transitioning to Data Centers Amid Industry Challenges
Alberto Russo, owner of Leva, plans to sell the former Pininfarina facility, highlighting a shift towards data centers due to declining automotive orders. This transition could impact local economic dynamics, emphasizing the need for new investment strategies in the region.
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Alberto Russo intends to sell the former Pininfarina factory acquired in 2019 for 7 million euros, a price of 180 euros per square meter. The decision comes as he cites a lack of automotive orders and the necessity for liquidity amid debts exceeding 10 million euros.
Russo expresses hope for the site’s transformation into a data center, as current automotive prospects appear insufficient for sustainable growth. He notes that previous expectations tied to Stellantis and the Fiat 500 have not materialized, signaling a critical pivot in investment focus for the area.
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