Article

Holaluz, founded in 2011 as a green electricity retailer, has evolved into a vertically integrated company connecting energy producers and customers in Spain. In 2024, the company faced a financial crisis but recovered through a refinancing plan and the support of industrial partner Icosium Investment.

Holaluz has invested over 80 million euros in technology to link independent producers with residential and SME customers, offering unlimited flat-rate electricity. After a successful 2022, the company encountered challenges in 2023 due to rising interest rates and a sharp decline in solar installation demand.

In April 2024, Holaluz restructured its debt and operational model, incorporating AI for efficiency improvements. The company generates approximately 250 million euros annually and manages over 250,000 contracts.

Icosium has invested 22 million euros, enabling Holaluz to re-enter the gas market with a focus on green gas solutions. Despite competition from major energy companies, Holaluz aims to grow through distributed generation and energy storage.