Icon Collection Reports €20M Revenue with Focus on Human Resources
Icon Collection achieved €20 million in revenue for 2025, marking a 5% increase. The group emphasizes investing in personnel and innovative HR strategies, which are pivotal for its growth and sustainability efforts.
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In 2025, Icon Collection, comprising five hospitality establishments, reported consolidated revenues of €20 million, a 5% rise from the previous year. The company prioritizes human resources, rebranding its HR department as 'Umane Risorse' to reflect a people-first approach.
Seasonal staff retention rates are noteworthy, with Park Hotel Marinetta at 75% and The Sense Experience Resort at 56%. The group plans to enhance internal career progression, having already achieved 22 promotions in 2025.
Digital advancements include a Vocal Bot AI for front desk operations and upcoming CRM systems. Sustainability initiatives include a €500,000 desalination plant and certifications for gender equality and environmental quality, catering to a clientele largely from the DACH region. Future expansions are planned, focusing first on internal developments.
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