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In Italy, AI adoption among businesses doubled from 8.2% to 16.4% in 2025, with the market projected between €900 million and €1.2 billion in 2024, reaching €1.8 billion by 2027. This data is from the report '2025 - Artificial Intelligence in Brief' by Comtel's Comtel Innovation Study Center.

The report, led by Carlo Nardello, explores the evolution of AI as a strategic infrastructure, emphasizing the importance of controlling the underlying infrastructure such as chips, energy, and data centers. The analysis involved a team of experts and utilized advanced AI tools.