Article

La Colombe Coffee Roasters is set to invest $479 million in an expansion in Norton Shores, MI, following significant economic growth in Muskegon County. The company was fully acquired by Chobani for $900 million in December 2023, after Keurig Dr Pepper invested $300 million for a 33% stake earlier.

La Colombe has been expanding its operations in Michigan since moving canned coffee production to Norton Shores in 2016, with a prior $1.75 million expansion announced in August 2022. The new expansion, recently approved, aims to increase production and distribution capabilities, creating approximately 100 jobs.

Muskegon County has experienced about 2% job growth from November 2024 to November 2025, contrasting with slower growth in neighboring Kent and Ottawa counties. This growth is bolstered by a strong aerospace sector, highlighted by GE Aviation's $70 million expansion, which will add 60 new jobs.