Mahalo Rewards Program Launches to Support Maui's Economy and Lower Living Costs
The Mahalo Rewards program has launched in Maui to redirect tourism dollars into the local economy, aiming to reduce the cost of living for residents and assist small businesses. Founded by Sterling Ross, the platform eliminates marketing fees for local businesses through a visitor-funded model, offering a free utility for residents by collecting a nominal fee from visitors. This initiative addresses challenges post Lahaina fire and promotes a circular economy benefiting both visitors and the local community.
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The Mahalo Rewards program has been introduced in Maui to alleviate the local cost of living by redirecting tourism revenue into the community. Developed by Sterling Ross, the platform operates on a visitor-funded model, eliminating marketing fees for local businesses.
By charging a nominal fee to visitors, the initiative supports the economic recovery of Maui post Lahaina fire while providing a free service to residents. The program aims to create a circular economy that benefits visitors and locals alike, fostering a healthier relationship between the two groups.
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