Maruti Suzuki Embraces AI and Digitisation in Automotive Strategy
Maruti Suzuki India Limited is integrating AI and digitisation into its manufacturing and product planning to adapt to market changes. The company's strategy highlights the significance of data management and the need for resilient supply chains in maintaining its market leadership.
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Maruti Suzuki sold over 2.1 million vehicles in FY 2024, securing approximately 41% market share in India. The company is focusing on digitisation, with its product planning division aiming to leverage data for operational decision-making and supply chain resilience.
The adoption of AI in manufacturing is enhancing processes like quality control and predictive maintenance. New regulations such as India's Digital Personal Data Protection Act necessitate a review of data handling practices.
Maruti Suzuki's multi-pathway approach includes hybrid and CNG technologies while gradually transitioning to electric vehicles, with its first mass-market EV, the e Vitara, available in 2025. These strategies are crucial as India evolves into the third-largest automotive market, emphasizing the shift towards software-defined vehicles.
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