Meijer Partners with oHy to Launch Hydrogen Sparkling Water in Grand Rapids
Meijer has partnered with Grand Rapids-based startup oHy to launch its hydrogen sparkling water in 16 stores as part of its Buy Local program. The beverage, which features antioxidant benefits and comes in four organic flavors, is packaged in recyclable aluminum cans and is promoted through in-store displays and demos. This collaboration aims to boost exposure for regional brands while emphasizing sustainability and supporting Great Lakes conservation efforts.
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Meijer supports the launch of oHy, a Grand Rapids-based startup, through its Buy Local program. oHy, founded by Trent Hartwig and John Green, debuted in 16 Meijer stores in July, offering a hydrogen sparkling water with antioxidant benefits. The product comes in four organic flavors and is packaged in recyclable aluminum cans.
Meijer promotes oHy through endcap displays, in-store demos, and coupons. The partnership aims to enhance retail exposure for regional brands and emphasizes sustainability, aligning with Great Lakes conservation efforts. oHy's patented production method allows for competitive pricing and wider distribution.
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