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Micron has discontinued the Crucial brand to shift resources towards enterprise hardware for data centers and AI, prioritizing higher-paying clients. The RAM crisis is expected to persist until 2028, affecting production capacity and leading to higher prices.

Micron is reallocating resources to high-performance DRAM and AI accelerator modules, reducing availability for consumer markets. The transition is leading to volatile retail prices and limited discounts.

Existing production facilities are saturated, and significant new capacity won't be realized until 2028. The focus on AI is straining supply chains, impacting consumer memory options and increasing costs for PC upgrades.