Micron Exits Crucial Brand to Focus on Data Center and AI amid RAM Crisis
Micron has discontinued its Crucial brand to concentrate on enterprise hardware for data centers and AI, amid a persistent RAM crisis expected to last until 2028. This strategic shift prioritizes higher-paying clients and high-performance DRAM, resulting in reduced availability for consumer markets, volatile retail prices, and increased costs for PC upgrades. Existing production facilities are at capacity, with significant new output unlikely until 2028.
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Micron has discontinued the Crucial brand to shift resources towards enterprise hardware for data centers and AI, prioritizing higher-paying clients. The RAM crisis is expected to persist until 2028, affecting production capacity and leading to higher prices.
Micron is reallocating resources to high-performance DRAM and AI accelerator modules, reducing availability for consumer markets. The transition is leading to volatile retail prices and limited discounts.
Existing production facilities are saturated, and significant new capacity won't be realized until 2028. The focus on AI is straining supply chains, impacting consumer memory options and increasing costs for PC upgrades.
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