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Maai Mahiu is undergoing a significant transformation due to the nearby Naivasha Special Economic Zone (SEZ), a multi-billion-shilling project initiated by the Kenyan government. Funded by Sh20 billion from the African Export-Import Bank, the SEZ aims to establish Kenya as a major industrial hub in East Africa.

Its location near transport infrastructure positions it as a trade gateway. Over 20 investors have committed to investing more than Sh100 billion, with 11 investors already allocated land. Notable companies include TAD Motors Electric Vehicle Assembly and a Sh650 million potato processing plant.

Kenya has also partnered with UAE's G42 and Microsoft for a geothermal-powered data centre within the SEZ. Additional investments include a Japanese firm's Sh13 billion steam energy project and a Turkish SEZ Limited's USD 760 million investment. The SEZ is expected to create over 100,000 jobs and generate significant foreign currency earnings through exports.