Article

ONI has introduced a new brand identity through a rebranding initiative to reaffirm its position as a leader in B2B digital infrastructure in Portugal. Developed by Excentric, the rebranding emphasizes ONI's role as a key player in business connectivity, providing critical, robust, and highly available infrastructure essential for companies' digital transformation.

The rebranding aligns with ONI's strategic goal to be the connectivity partner for businesses in Portugal, reflecting its ambition to maintain market leadership while ensuring data sovereignty vital for the Portuguese economy. The new identity aims to symbolize closer ties to the Portuguese business fabric, combining local operator agility with the investment capacity of its parent company, Grupo Gigas, which has owned ONI since 2021. This renewal is part of Grupo Gigas' strategy to operate in the Portuguese market through specialized brands, with ONI focusing on telecommunications and datacenter services.