OPPO and OnePlus to Increase Smartphone Prices Effective March 16, 2026
OPPO and its sub-brand OnePlus will raise prices on select smartphones starting March 16, 2026, due to rising component costs. The impact on global pricing remains unclear. The increase is attributed to the shortage of RAM and internal memory, driven by high demand from data centers and artificial intelligence, with the smartphone sector expected to see a significant contraction of around 13% this year.
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OPPO and OnePlus announced a price increase for various existing smartphone models effective March 16, 2026. This decision is due to rising costs of key components, particularly RAM and internal memory, exacerbated by demand from data centers and AI.
The price adjustments will affect budget models from OPPO's A and K series and certain OnePlus devices, while higher-end models remain unaffected. The scope of the price increase beyond China is still uncertain, amid predictions of a 13% contraction in the smartphone sector this year.
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