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Rotor emphasizes minimal demolition to enhance material salvage, advocating for preserving about 80% of buildings for effective reuse. The organization acquires materials through direct dismantling by their team, contractor partnerships, and direct sales from individuals.

Their approach allows contractors to act as salvagers, facilitating a diverse inventory. Profitability hinges on acquiring only materials with known resale value, while testing standards apply to all components, regardless of their apparent simplicity.

The Zinneke project in Brussels exemplifies their reuse principles, integrating salvaged materials while influencing urban regulations regarding reclaimed materials. Challenges include coordination among multiple stakeholders for salvaged components and adapting specifications to a changing inventory. Rotor advocates for better material testing methods to advance the circular economy, highlighting the need for trust and local relationships for successful implementation.