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RUSAL announced the production of aluminium products with up to 75% recycled content under the ALLOW INERTA programme, maintaining a carbon footprint below 3 tonnes of CO2 per tonne of aluminium. The company blends recycled aluminium with low-carbon primary metal created using renewable hydropower and inert anode technology, reducing emissions across the value chain.

As India's aluminium beverage can market grows, RUSAL's approach showcases the scalability of circular economy models in aluminium, creating opportunities for Indian recyclers and manufacturers. The demand for low-carbon, recyclable materials is expected to rise as India's sectors expand.