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Sam "Trap Man" Gibson, a prominent figure in New Zealand's conservation movement, has recently gained further recognition with the release of his book, *Sam the Trap Man: Cracking Yarns and Tall Tales from the Bush*, which debuted in July 2024 as one of the top 10 non-fiction titles in New Zealand. The book includes practical advice on traditional bush practices, including a chapter on digging a "long drop," a type of outdoor toilet essential in rural settings.

Gibson, a resident of Gisborne, is well-known for his conservation advocacy, particularly through the Eastern Whio Link project aimed at preserving the native blue duck. His quirky personality is complemented by his distinctive style, often seen in a cowboy hat and corduroy vests, which he attributes to the strong cowboy culture of the East Coast region.

In addition to his literary pursuits, Gibson is set to present the documentary *Think Like a Forest*, focused on the Recloaking Papat??nuku project, which aims to restore 2.1 million hectares of native forest over a decade to support New Zealand's carbon-capture objectives. Gibson emphasizes the importance of understanding ecological roles within forests, paralleling these concepts with community diversity and resilience.

As an independent candidate for the Gisborne District Council, Gibson represents a fresh voice in local governance, with a focus on community engagement and environmental stewardship. His background in farming and his role as a catchment coordinator with the New Zealand Landcare Trust underscores his commitment to sustainable agricultural practices, where he collaborates with farmers to enhance land stewardship and biodiversity.

Gibson's approach combines practical knowledge, a deep connection with nature, and a commitment to education, making him a significant figure in New Zealand's conservation narrative. His journey reflects a blend of traditional bushcraft and modern conservation efforts, appealing to both rural and urban audiences.