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The SM Group has received recognition from the DENR for its initiatives in plastic recovery and waste management. The company has implemented the Extended Producer Responsibility Program under Republic Act 11898, focusing on recovery, reduction, and circular economy practices.

SM Prime Holdings has partnered with Guun Co. Ltd. to establish a waste-processing facility in Consolacion, Cebu. The group has introduced labeled bins nationwide for recyclables, disposables, and compostables, facilitating recycling and waste conversion.

In 2025, SM Markets sold 20.8 million eco-bags, avoiding around 31.2 million plastic bags. Other initiatives include the Trash-to-Cash program, enabling the exchange of recyclables for cash.