Synchrony Appoints Nimrod Barak as Chief AI Officer to Drive Innovation
Synchrony has appointed Nimrod Barak as Chief AI Officer, effective June 30, 2026, to enhance its enterprise AI strategy. This leadership change aims to accelerate AI adoption, improve consumer experiences, and strengthen partnerships within the financial services sector.

Nimrod Barak will lead Synchrony's enterprise AI strategy, governance, and execution, focusing on innovation and automation. Since 2024, nearly 100% of Synchrony's workforce has been using AI tools, demonstrating strong adoption and high employee trust in the company's ethical AI practices.
This strategic move aligns with Synchrony's goal to embed AI responsibly in its operations and product offerings. As regulatory environments evolve, companies face risks if they fail to adapt quickly; Synchrony's emphasis on AI could mitigate these challenges and enhance competitive positioning in the market.




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