Tech Companies Revamp Data Centers with Innovative Designs Amid Community Pushback
Tech companies are redesigning data centers to address community concerns about their aesthetics, with a reported 40% increase in design firm Gensler's workforce dedicated to such projects. Innovations include a facility in the Netherlands with vertical gardens, a Phoenix center featuring a modern art museum-like facade and a community park, and Alberta developments designed to blend with the environment. In response to historical pushback over the unattractiveness of data centers, firms are investing in architectural upgrades to improve perceptions and mitigate local protests.
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Tech companies are redesigning data centers to address community concerns about their appearance. Gensler, a design firm, reported a 40% increase in employees working on data centers in the past year. Projects include a data center in the Netherlands featuring vertical gardens, a facility in Phoenix, Arizona, with a modern art museum-like facade and a community park, and developments in Alberta, Canada, with wood-colored exteriors to blend with the environment.
Historically, data centers have been seen as unattractive, leading to local protests focused on aesthetics, energy, and water use. In response to municipal pushback, tech firms are investing in architectural upgrades to mitigate negative perceptions, recognizing that design improvements are a cost-effective solution.
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