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Trovr's recycling rewards initiative with West Suffolk Council marks its second anniversary, encouraging local recycling through a digital rewards platform. Launched in February 2024, the program has attracted nearly 10,000 users, leading to over 5,600 transactions and the recycling of over 32,000 containers, including 23,853 plastic bottles and 8,334 aluminium cans.

This effort has diverted 451kg of materials and prevented an estimated 1,162kg of carbon emissions. The initiative supports West Suffolk's climate objectives and prepares for the UK's Deposit Return Scheme set for October 2027. Additional reverse vending machines have been installed in new locations, promoting community engagement and supporting local businesses.