Wim Beelen Launches Jongerius Greenhouse Revival with Plans for Sustainable Food Production and Innovation Hub

Investor Wim Beelen has resumed production at the Jongerius greenhouse in Houten, focusing on sustainable food and plant cultivation. He plans to develop a supermarket, a recipe box service, and an innovative campus for startups. Beelen aims to address energy costs by establishing a data center and energy hub. The project, named 'De Houtense Boerderij,' will include outdoor farming, a restaurant, and educational programs for children about food production. He emphasizes the importance of producing food for local consumption and improving the agricultural sector in the Netherlands.

Published Mar 21, 2026

Wim Beelen has restarted production at the Jongerius greenhouse in Houten, intending to produce food and young plants. His plans include a supermarket, a recipe box service, and establishing a data center to mitigate energy costs.

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Beelen aims to transform the site into 'De Houtense Boerderij,' focusing on sustainable food production, including outdoor farming and livestock. The project will feature a campus for startups and educational initiatives for children about food origins. Beelen highlights the need for local food production to address issues in the Dutch agricultural sector, including energy consumption and housing for labor migrants, while promoting healthy food education.