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The World Platinum Investment Council (WPIC) reports a 6% increase in platinum jewellery fabrication in Europe for 2025, marking five consecutive years of growth. A significant contributor is the 28% year-on-year increase in Swiss watch hallmarking.

European luxury watch brands, including Rolex, Chopard, and Cartier, are increasingly incorporating platinum into their designs. Notably, Rolex launched a platinum watch in its Oyster Perpetual Land-Dweller collection, featuring a platinum case and ice blue dial.

Global demand for platinum jewellery rose 7% in 2025 to 2.16 million ounces, the highest since 2018, driven by platinum's price discount to gold. However, demand in India is projected to decline by 15%, while North America expects 1% growth and flat demand is anticipated in Europe. Total jewellery demand for 2026 is expected to soften to 2.04 million ounces.