Amazon's Innovation Center in Vercelli Advances Robotics and Packaging Sustainability
Amazon's Vercelli center focuses on practical solutions for warehouse operations, enhancing automation and sustainability. Innovations include robotic systems for package sorting and automated labeling, which improve efficiency and reduce material waste.
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Amazon's Innovation Center in Vercelli has implemented significant advancements in robotics and packaging, aiming to optimize warehouse operations. The facility has developed a robotic sorting system that utilizes an AI-based vision system for precise package handling and a new labeling machine that adapts to product shapes, minimizing packaging waste.
In 2025, Amazon invested over €16 million in safety measures in Italy, training over 3,700 personnel. The introduction of Autonomous Mobile Robots (AMRs) has revolutionized order fulfillment, with over one million units deployed worldwide. The center's innovations also reduce reliance on traditional cardboard boxes, utilizing custom paper bags and minimizing environmental impact.
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