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The ARTOUR project aims to support micro, small, and medium enterprises in the tourism and cultural sectors by providing free technological services for digital innovation. Funded by the Interreg Italy-France Maritime Program, the project is led by the RAISE Innovation Ecosystem and includes several partners from Italy and France.

It focuses on enhancing competitiveness through the adoption of AI and robotics technologies. Services offered include proof of concept development, cyber and AI compliance assessments, and technology testing. Interested startups and SMEs from designated regions can apply for these services.