Bristol Veteran Toby Cart Expands UK Supreme Fitness with British Business Bank Support
DEFENSE
Toby Cart, a Bristol army veteran, is expanding his gym equipment business, UK Supreme Fitness, with support from the British Business Bank's Start Up Loans programme. Founded in 2013, the business has grown from online sales of CrossFit equipment to generating over £1.2m in revenue and employing six staff.
It has developed a physical presence in Bristol, including a warehouse and show gym, and is securing contracts with military and emergency services. Cart plans to establish a flagship operational gym in central Bristol to potentially form a chain.

Mar 12, 2026, 6:09 AM