Changhong Indonesia Extends Product Warranty to 25 Years
Changhong Indonesia has launched a program extending product warranties up to 25 years for various electronics. This initiative enhances after-sales support and demonstrates a commitment to product quality and customer satisfaction.
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Changhong Indonesia has implemented a warranty extension program, increasing coverage to 25 years for select products including televisions, air conditioners, refrigerators, and washing machines. The initiative enhances after-sales services, reinforcing the company's commitment to long-term product reliability.
Notably, warranties for Smart TV burn-in panels are extended to 15 years for larger QLED and MiniLED models, while air conditioner compressor warranties increase to 12 years. Additionally, the company offers a 24/7 hotline for customer support.
Changhong's campaign 'Langgeng Bersama,' featuring artist Rossa, aims to strengthen brand communication in Indonesia. This extensive warranty could position Changhong favorably in a competitive market, though it raises questions about operational sustainability in servicing such long-term commitments.
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