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Cowbell has entered the Australian market with its cyber insurance program, Prime One, designed for small and medium-sized enterprises (SMEs) with annual revenues up to A$100 million. The initiative is supported by Zurich Australian Insurance Ltd.

Prime One offers coverage limits of A$5 million per claim and allows insurance brokers to issue policies in under five minutes. The program aims to enhance digital defenses and includes resilience-enhancing tools to help SMEs prevent and recover from cyber attacks. Cowbell's collaboration with Zurich provides a strong financial backing and aims to improve the low adoption rates of cyber insurance among Australian SMEs.