Ford Restructures EV Strategy, Cancels Large Models, Expands Hybrids and Energy Storage Plans
Ford Motor Company has redefined its electric vehicle strategy to focus on affordable models and hybrid expansion amid slowing demand. The company's Model e unit reported a 2025 EBIT loss of $4.8 billion, prompting a pivot to a Universal EV Platform centered on vehicles priced between $30,000 and $35,000. Ford also plans to launch Extended-Range Electric Vehicles (EREVs) and aims to have hybrids and EVs comprise 50% of global vehicle volume by 2030. The company targets EV profitability by 2029 while expanding into battery storage systems.
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Ford Motor Company is shifting its electric vehicle strategy towards affordable mass-market models and hybrid vehicles due to slowing demand. The Model e unit recorded a $4.8 billion EBIT loss in 2025, leading to a new Universal EV Platform focused on vehicles priced between $30,000 and $35,000.
Several large EV programs were cancelled due to high production costs. Ford is also investing in Extended-Range Electric Vehicles (EREVs) and aims for hybrids and EVs to represent 50% of global vehicle volume by 2030. The company plans to launch Ford Energy for battery storage solutions, with the goal of achieving EV profitability by 2029.
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