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Ford Motor Company is shifting its electric vehicle strategy towards affordable mass-market models and hybrid vehicles due to slowing demand. The Model e unit recorded a $4.8 billion EBIT loss in 2025, leading to a new Universal EV Platform focused on vehicles priced between $30,000 and $35,000.

Several large EV programs were cancelled due to high production costs. Ford is also investing in Extended-Range Electric Vehicles (EREVs) and aims for hybrids and EVs to represent 50% of global vehicle volume by 2030. The company plans to launch Ford Energy for battery storage solutions, with the goal of achieving EV profitability by 2029.