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Galaxy Corporation plans to strengthen its presence in China by establishing Galaxy China and collaborating with Star Plus Legend Holdings Limited. CEO Choi Yong-ho highlighted the Chinese market's significant growth potential during a state visit in January 2026.

The partnership will focus on developing content aligned with Chinese consumer preferences and adopting localized marketing strategies. Star Plus Legend, with its IP resources and commercialization capabilities, will support Galaxy's market entry and operational deployment. The collaboration is expected to enhance synergy in AI and robotics, leveraging China's hardware strengths and South Korea's software expertise to drive growth in the entertainment industry.