Galaxy Corporation Partners with Star Plus Legend to Enhance Global IP Strategy in China
Galaxy Corporation, a South Korean entertainment technology company, aims to expand its presence in China by establishing Galaxy China and partnering with Star Plus Legend Holdings Limited. CEO Choi Yong-ho emphasized the potential of the Chinese market and plans to tailor content and marketing strategies to local preferences. Star Plus Legend will provide IP resources and support for Galaxy's market entry, facilitating collaboration in various sectors including AI and robotics.
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Galaxy Corporation plans to strengthen its presence in China by establishing Galaxy China and collaborating with Star Plus Legend Holdings Limited. CEO Choi Yong-ho highlighted the Chinese market's significant growth potential during a state visit in January 2026.
The partnership will focus on developing content aligned with Chinese consumer preferences and adopting localized marketing strategies. Star Plus Legend, with its IP resources and commercialization capabilities, will support Galaxy's market entry and operational deployment. The collaboration is expected to enhance synergy in AI and robotics, leveraging China's hardware strengths and South Korea's software expertise to drive growth in the entertainment industry.
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