Growth Projections for Global PV Investment and European Manufacturing Challenges
Annual investment in global photovoltaic (PV) technology is projected to increase from $16.6 billion in 2025 to $43.8 billion by 2035. Despite Europe's technological leadership in PV manufacturing, challenges remain in scaling production and competing with heavily subsidized Asian manufacturers.
The global photovoltaic market is anticipated to expand by 2.5 times by 2035, reaching 1,650 GW of annual installations. European PV equipment manufacturers are recognized for their advanced technologies but face competition from subsidized producers in China, India, and the USA.
Key technologies expected to dominate include TOPCon, back contact, heterojunction (HJT), and tandem cells, which present opportunities for European suppliers. However, high investment costs and a lack of domestic production capabilities hinder competitiveness.
The report emphasizes the necessity for Europe to establish a robust domestic market and implement effective industrial policies to enhance its global standing in the PV sector. The expected CAPEX in export markets could exceed $40 billion annually, highlighting the potential for European manufacturers to capture significant market share.


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