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GTG Energy, launched by U.S. Air Force veteran Joshua Gunderson, offers nicotine-free energy pouches designed to enhance mental clarity and provide steady energy using nootropics and adaptogens. In the first 10 days post-launch, the company sold over 400 units, receiving perfect reviews from customers.

The product aims to cater to a cultural shift where younger consumers are reducing alcohol intake and questioning stimulant dependency. Early users include veterans, entrepreneurs, and athletes replacing nicotine and sugary drinks with GTG Energy. The company plans to expand distribution and explore retail partnerships.