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The town of Hirono, Fukushima Prefecture, has partnered with agricultural decarbonisation firm Faeger to produce carbon credits through sustainable rice farming. Farmers will implement mid-season drainage and biochar use to reduce methane emissions and generate government-certified J-Credits.

Revenue will be reinvested in improving cultivation conditions. The initiative aligns with Japan’s goals of carbon neutrality by 2050 and a 46% reduction in emissions by 2030. Local Koshihikari rice will be marketed as 'Hirono rice,' emphasizing environmental sustainability and high quality. The project, part of a pilot model, aims to share results across the Hamadori region and nationally.