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Kai Bisgwa, appointed Chief Regional Officer for Kuka in the DACH region, highlights the need for increased market visibility as the region faces declining robot sales growth. Kuka aims to boost customer engagement through more visits and regional events, while also enhancing collaborations with technology partners.

The company identifies mobile robotics (AMR) as a critical growth area, targeting both new customers and existing clients looking to automate further. Kuka plans to simplify robot programming and integration with new software and control systems. As the market evolves, Kuka anticipates a shift towards software licensing and modular services in the robotics sector.