Kuka's New DACH Chief Focuses on Market Visibility and AMR Growth Strategies
Kuka's new Chief Regional Officer for DACH, Kai Bisgwa, aims to enhance market presence and drive robot sales through customer engagement, mobile robotics, and AI. Despite the DACH region's declining market growth, Kuka plans to increase customer visits, collaborate with technology partners, and expand its AMR portfolio to address new and existing customer demands. The company also seeks to simplify robot integration with new software and control systems, anticipating a shift towards software licensing as a long-term business model.
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Kai Bisgwa, appointed Chief Regional Officer for Kuka in the DACH region, highlights the need for increased market visibility as the region faces declining robot sales growth. Kuka aims to boost customer engagement through more visits and regional events, while also enhancing collaborations with technology partners.
The company identifies mobile robotics (AMR) as a critical growth area, targeting both new customers and existing clients looking to automate further. Kuka plans to simplify robot programming and integration with new software and control systems. As the market evolves, Kuka anticipates a shift towards software licensing and modular services in the robotics sector.
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