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Lassonde is upgrading its North Carolina facility and launching a new plant in Seabrook to boost beverage production capabilities, having doubled capacity in North Carolina with the introduction of juice box lines and larger aseptic single-serve PET lines. The company emphasizes hydration and functional beverages, investing in R&D to develop products like rehydration drinks with varying salt levels.

Sustainability efforts include fuel cell technology for on-site electricity and recyclable packaging. After a successful 2025, Lassonde plans to expand distribution and innovate private label products, focusing on zero sugar juices and functional drinks in 2026.