Montreal Delegation Visits South Korea to Explore Culture-Led Economic Growth Model

Montreal's Chamber of Commerce is seeking inspiration from South Korea's culture-driven economic strategies. A delegation, led by CEO Isabelle Dessureault, is visiting Seoul and Busan to strengthen ties and explore partnerships. The initiative aligns with Mayor Soraya Martinez Ferrada's goal to position Montreal as a global cultural metropolis. The city aims to diversify its markets, especially in the AI and aerospace sectors, and to leverage opportunities in the Indo-Pacific region, where significant economic growth is expected.

Published Mar 22, 2026

Montreal is engaging with South Korea to explore culture-led economic growth, led by the Chamber of Commerce of Metropolitan Montreal. CEO Isabelle Dessureault emphasized the importance of culture in economic planning, drawing lessons from South Korea's successes over the past 30 years.

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A Montreal delegation of over 50 officials and business representatives is visiting Seoul and Busan, marking Mayor Soraya Martinez Ferrada's first international mission since taking office. The focus is on diversifying markets, particularly in artificial intelligence and aerospace, with collaborations highlighted in the defense sector. The city aims to harness opportunities in the Indo-Pacific region, expected to drive 70% of global growth in the next five years.