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Persona AI is advancing its initial public offering (IPO) in 2025, with backing from defense and institutional investors, emphasizing Korea's focus on technological sovereignty in the Physical AI sector. The company's proprietary engine, SONA, allows AI operations without internet access, making it suitable for Edge AI deployment on various hardware.

This positions Persona AI at the forefront of Physical AI systems, crucial for seamless interaction with physical environments. The company has gained recognition with two CES Innovation Awards and is part of the Ministry of SMEs and Startups' Pre-Unicorn Program, showcasing its alignment with national policy and capital strategies.

The shift in investment focus from software to core technology developers indicates a maturing startup ecosystem in Korea, aiming for a transition from AI adoption to AI authorship. Persona AI's trajectory reflects Korea's ambition to create AI solutions that resonate with its linguistic and cultural identity.