Public Relations Crucial for Technology Adoption in Nigeria's Digital Agriculture
Maryam Abdullahi of the National Centre for Artificial Intelligence and Robotics argues that despite technological advancements in agriculture, Nigeria faces a significant gap between technology availability and farmer adoption. Factors such as limited awareness in rural communities, complexity in messaging, mistrust among less tech-savvy populations, and infrastructure challenges impede progress.
Abdullahi stresses that these are communication issues, not technical ones. She outlines a five-point framework to enhance digital agriculture in Nigeria, which includes improving rural infrastructure, strengthening agricultural training, institutionalizing PR in policy initiatives, creating multilingual awareness campaigns, and ensuring consistent policy messaging.
