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Public Relations Crucial for Technology Adoption in Nigeria's Digital Agriculture

ROBOTICS

Maryam Abdullahi of the National Centre for Artificial Intelligence and Robotics argues that despite technological advancements in agriculture, Nigeria faces a significant gap between technology availability and farmer adoption. Factors such as limited awareness in rural communities, complexity in messaging, mistrust among less tech-savvy populations, and infrastructure challenges impede progress.

Abdullahi stresses that these are communication issues, not technical ones. She outlines a five-point framework to enhance digital agriculture in Nigeria, which includes improving rural infrastructure, strengthening agricultural training, institutionalizing PR in policy initiatives, creating multilingual awareness campaigns, and ensuring consistent policy messaging.

Public Relations Crucial for Technology Adoption in Nigeria's Digital Agriculture
Mar 5, 2026, 6:29 AM

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