Turkish Airlines Leads AI Visibility in Turkey's Economy
The Istanbul Brand AI Visibility Index 2026 highlights Turkish Airlines as the top brand in AI citations, scoring 92.4. The index reveals significant disparities in AI visibility among Turkish brands, particularly noting the influence of defense and gaming sectors in citation rankings.
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The Istanbul Brand AI Visibility Index 2026 measures the AI visibility of 25 major brands in Turkey, with Turkish Airlines leading at 92.4. Baykar follows at No. 4 with a score of 83.2, outperforming all but Garanti BBVA among Turkish banks.
The index uses a composite scoring model focused on citation frequency, breadth, and extractability, emphasizing brand visibility over sales metrics. Koç Holding is ranked second at 89.1, benefiting from diverse operations.
The tech export cluster, particularly in gaming and defense, is projected to surpass traditional industries in AI visibility by 2027. The absence of state banks like Ziraat Bankası in the top rankings underscores a communication gap affecting AI retrieval.
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