Yarra Trams Introduces 'Trambassadors' Initiative for Late-Night Passenger Safety in Melbourne
Yarra Trams has launched the 'Trambassadors' initiative to improve late-night safety for passengers in Melbourne, deploying teams of trained individuals across key tram routes. These mixed-gender teams, identifiable by their green and navy uniforms, aim to deter antisocial behavior and assist those feeling unsafe, with research indicating that their presence can enhance passenger confidence by 17%. The program was developed in collaboration with Yarra Trams employees and The Behavioural Architects.
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Yarra Trams has launched the 'Trambassadors' initiative to enhance late-night travel safety for passengers in Melbourne. Teams of three Trambassadors are now deployed across tram routes 12, 19, 57, 86, 96, and 109.
Their role is to provide a friendly, trained presence to deter antisocial behavior and assist passengers feeling unsafe. The mixed-gender teams are trained in de-escalation, compassionate engagement, and trauma-informed practices.
They can be identified by their green and navy uniforms, along with a new Trambassador icon on the TramTracker app and at select stops. Passengers are encouraged to seek assistance from Trambassadors during their journeys. The program was co-designed with Yarra Trams employees and The Behavioural Architects, with research indicating that visible staff can make passengers feel 17% safer.
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