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Avery Dennison is launching a flexible integrated circuit (FlexIC) product line, NFC Connect, in collaboration with Pragmatic Semiconductor. This integration marks a significant advancement in their partnership, focusing on secure NFC interactions in consumer goods.

The PR1301 product line provides cost-effective item-level intelligence for mass market applications. The ultra-thin chips are produced sustainably, using fewer resources than traditional silicon. This technology aims to enhance consumer engagement and product authentication across various sectors, including retail and healthcare. Products with these chips will be available through Avery Dennison.