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The company focuses on innovation, introducing three to four new products each year while maintaining high standards. It collaborates closely with wholesalers to ensure consistent quality for chefs and consumers.

Sustainability initiatives include joining the Polanen geothermal project next year to cease gas usage, investing in water recycling, and transitioning to sustainable packaging. Products like Shiso Bicolor and Tahoon Tops highlight the culinary creativity supported by the company. Manual harvesting is employed to preserve quality, with a commitment to innovation, quality, and sustainability at the forefront.