DBS Leads Singapore Brand Value at $23.6B; Changi Airport Tops Strength Index
Singapore's top 100 brands reached a combined value of $106.8 billion in 2026, marking a 7% increase. DBS Bank maintains its top position, while Changi Airport achieves the highest brand strength score at 91.2.
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In 2026, Singapore's brand valuation reached $106.8 billion, with DBS Bank valued at $23.6 billion, holding the top rank for 14 consecutive years. Changi Airport leads in brand strength with an index score of 91.2, driven by increased passenger traffic and service investments.
TeleChoice International exhibited the highest growth, with a 288% rise in brand value to $67 million, attributed to semiconductor demand. Marina Bay Sands followed with a brand value increase of 35% to $10.2 billion, while OCBC Bank's value grew 7% to $8.6 billion.
The banking sector remains influential, supported by strong balance sheets and regional expansion. This growth reflects a robust economic environment across sectors, including engineering and real estate.
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