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Founded in 2009, Lionplant specializes in chrysanthemum varieties and pot cut genetics, adding hibiscus this year. The company markets plants under the Decorum label across Europe and the Middle East, focusing on sustainability due to retailer demands and self-initiatives.

Lionplant has implemented climate screens, solar panels, insect netting, and geothermal energy at its Stuartlaan location, and uses similar measures at its Bospolder location. The company employs MPS certification to monitor sustainability metrics and engages in trials for concrete cultivation information. Lionplant emphasizes the importance of communicating its sustainability efforts to enhance the sector's image.