MARA Holdings Pauses Equity Program to Focus on AI and Data Centers through Starwood Partnership

MARA Holdings has paused its at-the-market equity program and sold part of its bitcoin treasury to stabilize operations. The company is shifting its focus to AI and data centers via a partnership with Starwood Capital Group, aiming for 1 gigawatt of IT capacity, increasing to over 2.5 gigawatts. Financial forecasts predict significant revenue growth by 2029, with concerns about cryptocurrency regulations impacting AI initiatives.

Published Mar 24, 2026

MARA Holdings has paused its at-the-market equity program and sold part of its bitcoin treasury, consisting of over 52,000 bitcoins, to stabilize operations. The company is focusing on artificial intelligence and hyperscale data centers through a partnership with Starwood Capital Group.

AI-curated by Theia

This collaboration aims to convert mining sites into enterprise data centers, establishing 1 gigawatt of IT capacity and targeting over 2.5 gigawatts. Financial forecasts suggest revenues could reach $966.9 million and earnings $212.9 million by 2029, with a fair value of $16.57 per share, indicating a potential 96% upside. However, analysts express caution due to potential regulatory challenges affecting cryptocurrency and AI growth.