Toyota Launches Kijang Super 2026 MPV in Indonesia at Rp240 Million
Toyota reintroduces the Kijang Super 2026 MPV in Indonesia with a price of Rp240 million ($15,100 USD) to combat competition from Chinese EVs. This strategy aims to maintain market share while addressing tightening consumer credit conditions.
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Toyota Motor Corporation has launched the Kijang Super 2026 in Indonesia at Rp240 million, targeting volume retention amid rising competition from Chinese EV manufacturers. The Kijang LGX Hybrid, priced at Rp320 million, complements this strategy, addressing fuel price volatility and offering higher margins.
The pricing suggests a defense of market share, with Toyota prioritizing volume over profit amid rising input costs. The financing plan of Rp4 million monthly aims to ease consumer access amid restrictive lending conditions.
Competitors like Honda and Mitsubishi may need to respond with discounts, risking industry-wide profitability in Q3 2026. The reliance on local content strengthens the domestic supply chain but may expose Toyota to local labor cost inflation.
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