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Bayer Canada has launched newgold® seed, a multi-crop seed brand designed for low-carbon intensity crops, aiming to support farm profitability and participation in biofuel markets. The brand focuses on oilseed crops such as camelina and winter canola, facilitating their integration into crop rotations or underutilized lands.

This initiative is intended to provide farmers with additional revenue streams while maintaining decision-making autonomy. By linking seed innovation with supply chains, Bayer Canada aims to strengthen agricultural contributions to decarbonization in the transportation sector.